As your business grows, evolves, and changes throughout the seasons, the people you work with, the audience you serve, the way you show up for your clients and customers, and even the nature of your offers may change as well. Enter: the rebrand. I was a part of an...
There’s a problem going on. A very real dilemma. A dilemma of small businesses like yours and mine sounding like big box stores instead of like real people behind the brand. A problem with faking business—not in the sense of anything unethical but in the words we use...
What does the end of 2017 mean for you, friend? Crazy hustle to wrap up the last of the year’s big goals? Or finally slowing down to enjoy the beauty of the holiday season? If I’m completely honest, it’s looking like both at the Johnson place. I...
I feel like you either write confidently for your business, or you’re scared stiff and anxious that you’re doing it all wrong. Is there a middle ground? Maybe you’re on the road to confident business writing (yay!) or maybe you’re still in the camp of anxiety-inducing...
If you’re a solopreneur like me, you have your hands in #allthethings in your business. Business foundations, marketing and advertising, social media, product or service deliverables, copywriting, customer service and happiness, troubleshooting, and future growth...
I realize that it has been ages since I’ve done a recap, goals, or more personal post on the blog, and honestly, I’ve missed sharing these things with you. The heart behind these kinds of posts is two-fold: as much as I hope you find posts with a more personal bend...
I'm Lindsey, an entrepreneur, Lake Superior lover, word nerd, Jesus girl, wife and momma of 4 kiddos (3 bio and 1 through adoption), and obsessed with building a legacy life.
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