As your business grows, evolves, and changes throughout the seasons, the people you work with, the audience you serve, the way you show up for your clients and customers, and even the nature of your offers may change as well. Enter: the rebrand. I was a part of an...
If you’ve been in business for any length of time, you’ll have heard the phrase “rebrand” tossed around by small business owners worried that their brand visuals, purpose, or even their business name aren’t fitting for where they are in...
Guest post by Ashley Lipman What makes Facebook ads one of the top (if not the best) marketing strategies to use comes down to how easy it is to customize your ad and market it to your target audience. With over 2 billion members (and counting), Facebook ads gives you...
What does the end of 2017 mean for you, friend? Crazy hustle to wrap up the last of the year’s big goals? Or finally slowing down to enjoy the beauty of the holiday season? If I’m completely honest, it’s looking like both at the Johnson place. I...
Since Verity mainly works with small business owners and entrepreneurs from across the country (and occasionally, the world!), it tickles me pink to have the chance to work locally & in person with lovely and ambitious entrepreneurs like my friend, Sara, of...
As a creative entrepreneur, how do you choose the right building blocks of an engaging home page? How do you decide what elements to combine in order to create an effective message for your small business? Keeping those pieces simple is the name of the game, so here...
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