Five ways to promote your small business

The ways that small businesses market to their target audience or customer base is constantly evolving. The face of advertising changes with changing trends and so small shops, businesses, and entrepreneurs have to constantly evaluate their advertising strategy and...

Three tips for engaging your audience

Social media is a tricky world, and using it to your advantage as a small business can be confusing and downright challenging. How do you strategize your message in order to have the most significant reach on your followers? How do you the most significant reach on...

Create compelling content

There are many important components to a successful business website. It should be easy to look and aesthetically appealing to your audience, fitting the vibe of your industry. It should be easy to navigate. The images, graphics, and color schemes should all...

Identifying your target audience

Websites are all about communication. A website is the way that you as a business or organization present yourself to the online world. Your brand and values are all wrapped up in the way that the website is presented, but before all of that can come together in an...

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