One of the biggest mistakes entrepreneurs make in their sales copy is announcing the offer and then going right into how awesome their offer is. The benefits, features, how it will change the life of their ideal client in one way or another. These sales pages miss a...
Today on the show, I am very pleased to bring you my own sales coach, Nikki Rausch, and her expertise on the subject of selling authentically and with heart. Through Nikki’s methodology, selling what you offer doesn’t have to feel uncomfortable — it...
Very few things are as important in entrepreneurship as relationships, and in today’s episode, my guest Christa Hutchins teaches us ways to grow our businesses and increase visibility and opportunity for our brands through creative collaboration ideas and trains...
Welcome to another episode of the podcast. If you even glanced at the title this week, you’ll likely guess that this week’s show is a little different than normal. It is. I go there. It is HEAVY and HARD. But necessary. In fact, I typically keep every show...
If you are about serious about prioritizing the marketing of your business, you will prioritize this specific kind of content: brand awareness content. Why? Brand awareness content is the meat and potatoes content that keeps your brand top of mind, increases audience...
Have you ever thought about what you want your life to look like when you’re 80? When you’re old and gray, what will you look back and see? Elizabeth Cook, of Elizabeth Cook Communication, shares this perspective with us in today’s show along with...
I'm Lindsey, an entrepreneur, Lake Superior lover, word nerd, Jesus girl, wife and momma of 4 kiddos (3 bio and 1 through adoption), and obsessed with building a legacy life.
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