How to Write a Good About Page: Effective Tips for Conversion

How to Write a Good About Page: Effective Tips for Conversion

Picture me this: you’re in the middle of drafting brand new copy for your website. Your Home page copy is great (those headlines, though *chef’s kiss*), your Services page is coming together with key marketing arguments on how your ideal client can benefit from what...
What is Full-Service Branding?

What is Full-Service Branding?

Full-service branding is a term that not all may be familiar with… essentially, because it’s something that coined for my big, signature, zenith offering that now defines what Verity is all about. Full-service is a lot of things and delivers a lot of value...
5 Signs Your Business Is Ready for a Rebrand

5 Signs Your Business Is Ready for a Rebrand

If you’ve been in business for any length of time, you’ll have heard the phrase “rebrand” tossed around by small business owners worried that their brand visuals, purpose, or even their business name aren’t fitting for where they are in...
Website Redesign: Naturally Captured Photography

Website Redesign: Naturally Captured Photography

She’s my friend. My cousin through marriage. My family photographer and brand photographer. And she happens to have been one of my very first web design clients back when Verity was just a baby business. She allowed me the honor of basically experimenting with...
How do we measure success? On trying and “failing”

How do we measure success? On trying and “failing”

How do we measure success? Confession time: I love Anne of Green Gables. I love the character of Anne. I love her matchless vocabulary and imagination, the way she sees beauty and the way she feels emotion. All of L.M. Montgomery’s characters are intriguing and...
Website Design & Development: Dream Ridge Photography

Website Design & Development: Dream Ridge Photography

Dream Ridge Photography is a business local to my very own community, and even though Tawnya and I still worked on her website redesign & development virtually (we’re still due for an in-real-life coffee date!), it was so cool to work with a local small...

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