Copywriting vs. Content Marketing: What’s the Big Deal?

Copywriting vs. Content Marketing: What’s the Big Deal?

Copywriting vs content marketing — it’s a battle that rages on in the world of business. But instead of pitting copywriting and content marketing against one another (which is a common misconception), you’ll level up your marketing if you can...
Maximize Conversions with a Sales Page Copywriter

Maximize Conversions with a Sales Page Copywriter

Hiring a sales page copywriter might feel like going into the unknown (a la Elsa and Frozen, anyone?)  While the process can be riddled with uncertainty, especially if you’ve never hired in this capacity before, a competent sales page copywriter is not just...
34. This Is Legacy: New name, fresh start, Same goals + values

34. This Is Legacy: New name, fresh start, Same goals + values

Welcome to This Is Legacy: Messaging, Marketing and Motherhood for Women Business Owners. The new name for this podcast…The new name for the facebook community…But the same values and purpose: to grow and cultivate legacy in our businesses and families....
The Fear of Niching Down + Adoption Story Part 2

The Fear of Niching Down + Adoption Story Part 2

Have you ever been in a place in business feeling like you were called to make changes, but freaking out on the inside with the fear of the unknown should you choose to move forward? The fear of niching down is real. It’s a struggle at best, debilitating at...
Our Adoption Story: The Beginning

Our Adoption Story: The Beginning

Welcome, friends, to our adoption story: the beginning.  People ask how the decision to adopt all got started for Matt and me, and the best way to describe it is this: it all came down to one cold night in January 2019 (after months of prayer and conversations and...
Entrepreneurship is a hard thing, but LOOK UP

Entrepreneurship is a hard thing, but LOOK UP

“January was a hard year, but we made it.” Have you seen that meme? I laughed when I read it as we said hello to February, but honestly… February feels like more of the same.  Does it feel that way to you? I want to acknowledge you. Whether...

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