How to Write a Good About Page: Effective Tips for Conversion

How to Write a Good About Page: Effective Tips for Conversion

Picture me this: you’re in the middle of drafting brand new copy for your website. Your Home page copy is great (those headlines, though *chef’s kiss*), your Services page is coming together with key marketing arguments on how your ideal client can benefit from what...
What is Full-Service Branding?

What is Full-Service Branding?

Full-service branding is a term that not all may be familiar with… essentially, because it’s something that coined for my big, signature, zenith offering that now defines what Verity is all about. Full-service is a lot of things and delivers a lot of value...
3 Smart Reasons to Rebrand Your Business

3 Smart Reasons to Rebrand Your Business

As your business grows, evolves, and changes throughout the seasons, the people you work with, the audience you serve, the way you show up for your clients and customers, and even the nature of your offers may change as well. Enter: the rebrand. I was a part of an...
Your Advantage Is Your Story

Your Advantage Is Your Story

There’s a problem going on. A very real dilemma. A dilemma of small businesses like yours and mine sounding like big box stores instead of like real people behind the brand. A problem with faking business—not in the sense of anything unethical but in the words we use...
5 Signs Your Business Is Ready for a Rebrand

5 Signs Your Business Is Ready for a Rebrand

If you’ve been in business for any length of time, you’ll have heard the phrase “rebrand” tossed around by small business owners worried that their brand visuals, purpose, or even their business name aren’t fitting for where they are in...

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