“Google, what’s a good website copywriting course?” Oh, the art of website copywriting… some love it, others hate it. If you’re in the “hate it” camp, well…you’re in good company. Many small business owners are...
Picture me this: you’re in the middle of drafting brand new copy for your website. Your Home page copy is great (those headlines, though *chef’s kiss*), your Services page is coming together with key marketing arguments on how your ideal client can benefit from what...
Full-service branding is a term that not all may be familiar with… essentially, because it’s something that coined for my big, signature, zenith offering that now defines what Verity is all about. Full-service is a lot of things and delivers a lot of value...
As your business grows, evolves, and changes throughout the seasons, the people you work with, the audience you serve, the way you show up for your clients and customers, and even the nature of your offers may change as well. Enter: the rebrand. I was a part of an...
There’s a problem going on. A very real dilemma. A dilemma of small businesses like yours and mine sounding like big box stores instead of like real people behind the brand. A problem with faking business—not in the sense of anything unethical but in the words we use...
If you’ve been in business for any length of time, you’ll have heard the phrase “rebrand” tossed around by small business owners worried that their brand visuals, purpose, or even their business name aren’t fitting for where they are in...
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