When the mission of a small business lines up with values I appreciate personally, especially when that project includes web development & copywriting–digging to the heart of their business and conveying those values in their brand voice–it makes for a...
Once upon a time, there was a dialogue online (well, really, it was only a few days ago) that caught my attention. I don’t even remember what Facebook group I saw it in or in what context it was being asked, but the question was: is confidence naturally a part...
Hey, my friends! I don’t know about you, but it’s always fun to me to get a little sneak peek into the lives of my favorite people and their businesses (and it’s been like a year–back when I was pregnant with my daughter–since I did one...
I see you, friend. You’re getting your business idea out of your head, onto paper, and off the ground. You’re overwhelmed with #allthethings, and the abundance of terms is literally making your head spin. For one: what is COPY, anyway, and why on earth is...
So you’re in the middle of drafting copy for your website. You’ve got a good handle on your home page text, the descriptions of what you do are coming together swimmingly, and a few blog posts are in the works, but you have absolutely no idea how to write...
Content. It’s literally everywhere. We have website content, social media content, content strategy, content creators, content curators, and the list goes on and on and on. But what is content, anyway? And how is it important (and applicable) to small...
I'm Lindsey, an entrepreneur, Lake Superior lover, word nerd, Jesus girl, wife and momma of 4 kiddos (3 bio and 1 through adoption), and obsessed with building a legacy life.
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