Web Development & Copywriting: KidEssence

Web Development & Copywriting: KidEssence

When the mission of a small business lines up with values I appreciate personally, especially when that project includes web development & copywriting–digging to the heart of their business and conveying those values in their brand voice–it makes for a...
You Can Be Confident In Your Writing

You Can Be Confident In Your Writing

Once upon a time, there was a dialogue online (well, really, it was only a few days ago) that caught my attention. I don’t even remember what Facebook group I saw it in or in what context it was being asked, but the question was: is confidence naturally a part...
A Mompreneur Story & the Inside Scoop for Summer 2017

A Mompreneur Story & the Inside Scoop for Summer 2017

Hey, my friends! I don’t know about you, but it’s always fun to me to get a little sneak peek into the lives of my favorite people and their businesses (and it’s been like a year–back when I was pregnant with my daughter–since I did one...
You Can Be Confident In Your Writing

What is copy, and why you need it for your small business

I see you, friend. You’re getting your business idea out of your head, onto paper, and off the ground. You’re overwhelmed with #allthethings, and the abundance of terms is literally making your head spin. For one: what is COPY, anyway, and why on earth is...
How to Write a Powerful About Page

How to Write a Powerful About Page

So you’re in the middle of drafting copy for your website. You’ve got a good handle on your home page text, the descriptions of what you do are coming together swimmingly, and a few blog posts are in the works, but you have absolutely no idea how to write...
What is content, anyway?

What is content, anyway?

Content. It’s literally everywhere. We have website content, social media content, content strategy, content creators, content curators, and the list goes on and on and on. But what is content, anyway? And how is it important (and applicable) to small...

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