One of the biggest mistakes entrepreneurs make in their sales copy is announcing the offer and then going right into how awesome their offer is. The benefits, features, how it will change the life of their ideal client in one way or another. These sales pages miss a critical component: speaking to the transformation. So if you need to write a sales page that will convert, tune in for this hot tip for sales page copy. Subscribe to the podcast and connect with me for even more support and training on your legacy brand message.

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