In today’s episode, we dive into the art of marketing, why HOW you share about your offer matters, what not to focus on, and what to say instead when you are writing marketing messages about your product or service.

This show piggybacks off last week’s episode with Heather Farris where she and I chatted about knowing what your audience wants to you can create it for them, but the key here in marketing that offer is knowing the difference between what your audience wants and what your audience needs. Positioning your messaging the right way will make a world of difference!

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