What if your website
You are an amazing entrepreneur.
Well. You might not think so just yet, but you are.
You’ve got the grit to start something from nothing. To take an idea and make it something real.
You’ve got the tenacity to stick with it, to see your business grow from something small to something pretty significant. To grow and grow and grow.
But, maybe, sometimes, you feel really insecure about the way you write for your business, and you have no idea if you’re even connecting with your audience in a way that’s real, meaningful, and actually makes a difference.
I know, because I’ve been there; I’ve been in your shoes.
I know what it’s like to feel like you’re writing by the seat of your pants, insecure about how things are coming across to your readers.
I know what it’s like to feel confused and rambling and silly, and–if you’re going to make the effort to write for your business–to know you need to make more of an impact for goodness’ sake!
Hey, friend. This is where I come in.
Because I know YOUR MESSAGE IS GOLD.
And we can uncover it together.
How to Write for Your Business to Speak to the Heart and Make Sales
What is this course all about? We’ll dig deep into:
The heart behind your brand messaging
- Defining and refining your mission statement, your elevator pitch
- Relationship between visual branding and written branding
- Creating your writing style
- Writing how you speak, infusing your personality into your words
How to write for the web: websites, blogs, and email marketing
- Why writing for the web is different than your parent’s business writing
- How to write your website copy
- How to write email marketing copy
- Strategy for blog writing and planning
- Using your copy to increase know, like, and trust
Speaking to the heart of your ideal client
Identify your target audience and their pain points
Address the beauty of transformation
Know who you are speaking to
- Defining the language that speaks to them
Your social media messaging
- How to own your voice and feel confident
- Social media as a tool to lead to conversions and sales
- Content planning
- Sharing your story in order to relate to and impact more people
Semantics: grammar for business writing
- Learning the rules so we can “break” them in your favor
- Incorporating conversational writing
- Creating a powerful brand language
- Comprehensive word bank
- swipe copy for you to use in your own business!
What can you expect to invest for this course? You can get it now for the special INTRODUCTORY PRICE OF $149.
Drip modules, exclusive Facebook group access, 1:1 consultation with me, and continual feedback as you go through the material.
That’s why you’re getting the chance to scoop up this course for $149. The full price for this course will be at least $497 when it launches evergreen in the fall of 2017, but you’ll have FOREVER ACCESS for the lifetime of the course from here on out. You’ll get the special attention and feedback from me, but you’ll also get the course when it’s prettily packaged up and tied with a bow later this year.
If you are one to dive head first into a course and consume all of the modules and content within a week or two of purchase, this may not be for you right now. This first round of Your Message Is Gold is designed to be more casual and laid back, WAY more personal, and include a good portion give-and-take from everyone who enrolls.
Modules (including video content, slide presentations, and workbooks and other PDF materials) will drip weekly, and we will be going through the content collectively in a private Facebook group setting–to be supported by each other and grow together in our writing.
The 1:1 support and feedback I’ll be offering is unprecedented and will likely not be offered in future rounds of this course.
It will eventually be offered as evergreen and self-paced content, but I’m running it LIVE first to create a culture of support and real transformation for my students. If you join now, you’ll be a part of the foundation group of students.
- You’ll get access to me via the Facebook group and email for the entire duration of the course.
- We’ll have regular “office hours” for communication and Q&As. You’ll be able to send me your worksheets for feedback.
This support alone is worth. so. much. My time is valuable that it’s hard to even put a dollar amount next to this availability.
And in addition to the 1:1 access, you’ll also get access for the lifetime of the course to the future, evergreen model, including any changes or updates to the material, and any bonuses that may be a part of the course for the full launch scheduled for the fall 2017. Get it now, and keep it for good. And get all the good stuff now and any future good stuff.
Basically, I need you to help me make this the BEST course on brand messaging out there. Want to be a part of it?
This intimate group is LIMITED to only 10 SPOTS.
Yep, I’m only taking the first 10 entrepreneurs who sign up for the first (and only live) round of Your Message Is Gold.
What are they?
The Beauty of Repurposing Content
Demystifying Sales Pages
Creating A Comprehensive Style Guide for Entrepreneurs
And I have years of experience as a small business web designer plus formal education in the English language and the study of words.
That unique combination has taught me the ins and outs of writing for the web in order to get to the heart of your audience, to make connections and to make sales.
As a wife and mom, I spend my days chasing our three kiddos, loving our rural Wisconsin life, and seek a life full of faith and truth and grace.