In this episode, I chat with Heather Farris, a Pinterest Marketing Consultant and owner of Heather Farris Co., a Pinterest marketing agency. Her mission is to empower small business owners to scale their businesses using Pinterest and she is passionate about helping women diversify their revenue streams beyond 1:1 client work.

We dive into figuring out what your audience wants from you and then creating it, adding digital products as a system to convert your list into paying customers, and we even touch on how her experience as the breadwinner of the family — while they traveled the US full-time in their RV — and the difficulties she experienced last year, was a catalyst for her expanding her business to more than just 1:1 Pinterest work.

Find Heather and her Pinterest marketing ninja skills at her website, Heather Farris, and on Instagram to follow along with what she’s doing on Pinterest and with conversion systems for her clients.

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