Have you ever sat down to write copy for your business but were met with a blank Google doc staring back at you?

Ever struggled to get started writing a sales page for your new offer? It’s like you’re being held captive by that blinking cursor…

Ever stressed about what to say, wondering if your words are even going to make a difference and connect with the people you want to serve?

Why can’t you just figure it out on your own? You’re getting frustrated that you can’t move forward, irritated that you keep feeling stuck — it shouldn’t be THIS HARD to write some sales copy.

You’ve gotta stop beating yourself up. You, my friend, are not alone. Watch this video >> you know what I want for you?

Writing copy for your offers can be the most frustrating thing of the process of bringing an idea to life and sales into your business.

Not. any. more. 

Does this sound like you?

You need this next launch to be a success (even though you can’t hire the copy out at this point), but the process is overwhelming. Complicated. And you’re getting a headache just thinking about it.

You’re tired of the guesswork. You need a tried-and-true method for writing sales pages that are not only effective and connect with your people, but get them to take action and buy what you are offering.

You want your audience to realize that you truly understand, that you truly care. It’s not just another launch to you — what you have will really help them. 

introducing:

This plug-and-play system is designed to help you to:

** where to start in the writing process to maximize your time and build upon what you write — so easiest copy (the basic description of what is included in your offer) to hardest copy (the emotional persuasive writing you always see at the top of sales pages).

** know exactly what to write and where to put it. No more guessing what sections of content you need for maximum impact. No more guessing what order they should go in for that direct-response, persuasive copy you need.

** create a killer sales page in a day or less. Let me say that again for the people in the back: this simple but effective framework will give you the tools — and the confidence — to create a killer sales page for your offer in ONE DAY OR LESS (for real, students have even used this training to write their sales page in a matter of hours).

Here is what’s included:

SALES COPY SHORTCUT: THE TOOL

The plug-and-play copy builder tool {a massive Google document that guides you step-by-step through writing sales copy for your specific offer + walkthrough videos on how to use this copywriting system to write your easiest sales page ever}

BEFORE YOU BEGIN

Pre-work questions to ask yourself about your audience, your offer, and your brand so you can dive into the sales copy feeling prepared and confident that you know exactly who you’re talking to and what you need to tell them on your sales page.

SALES COPY SWIPE FILES AND TEMPLATES

Real-world sales copy swipe files and templates you can use as you write your own sales copy. Need a long form sales page? There are swipe files for that. Need a short form sales page for an opt in or tripwire? There are swipe files for that too. 

>> This program is valued at $297, but for what you’ll be getting out of the no-brainer investment — a completed sales page for your newest offer and the CONFIDENCE that you did it right — can you even put a price tag on that??

After going through the bite-sized trainings, you will –>

Z

Finally understand the Components of a sales page that converts

and why each section is vital to creating persuasive, on-brand, CONVERSION-BASED messaging for your next incredible offer.

When you understand the “why” behind sales copy, it’s like a lightbulb goes off and you can finally implement the “how.”

Z

FEEL equipped to WRITE copy on your own, following this proven step-by-step system

How does taking all the guess work out of writing sales copy sound? Good? Yeah. 

This is the same process I use to write my clients’ sales funnel copy, and IT WORKS.

Z

know without a shadow of a doubt that your sales copy will connect and convert your audience to buyers

because you have the tools you need to write your sales page quickly, easily, and without the overwhelm of doing it completely on your own with no direction.

You don’t have time to waste fumbling in the dark, or launching a sales page that won’t convert. 

 

>> This program is valued at $297, but for what you’ll be getting out of the no-brainer investment — a completed sales page for your newest offer and the CONFIDENCE that you did it right — can you even put a price tag on that??

Bonuses you don’t want to miss!

"HOW TO WRITE COPY THAT CONNECTS AND CONVERTS" MASTERCLASS

This masterclass takes you through the core components of effective brand messaging so you can write copy to your ideal client in a way that is irresistible, persuasive, and full of value and care. This is a portion of the framework that I use to work with my private clients on their copy and brand messaging — a great launch pad for your own copywriting process.

Valued at $197!

30 days Free in lindsey's copywriting co-op membership

This unique copywriting membership experience gives you access to me for copy review and critique, ask questions on what your working on, get feedback, access to member-only calls, discounted strategy sessions, and ultimately an incredible group women committed to upping their sales copy game and show up with heart for their audience. 

Valued at $47!

What people are saying.

Hey friend, I’m Lindsey. Copywriter, messaging strategist, entrepreneur, wife to Matt, momma of 4, encourager, and I believe you HAVE WHAT IT TAKES to write an amazing sales page.

You just need a little support to get you there.

That’s why I created Sales Copy Shortcut. Because my years of experience writing brand copy, sales copy, and all the copy in between has made me realize that the process doesn’t HAVE to be intimidating or frustrating. All it takes is a solid knowledge of your offer, your audience, and how your offer will help your ideal buyer.

It’s a matter of caring, a matter of value, a matter of communicating your heart onto the page in a way that’s clear and concise so you can have the confidence that your words will convert. Your sales copy has what it takes to communicate the value of your offer in a way that puts your buyer at ease and say “yes I need that in my life.”

Are you ready for that? 

Before you say yes, let me answer the rest of your Qs…
How do I use the plug-and-play system? What is it exactly?
The Sales Copy Shortcut tool is a Google doc that you can use to build your own sales page. A combination of instructions, training, and space to write, it gives you my framework on how I create client sales pages, my process, and the why behind the method. 

There’s an entire module devoted to the Sales Copy Shortcut tool, different versions for ease of use, and a walkthrough video. 

How do I access the digital product?
Sales Copy Shortcut is housed on a platform called Membervault. You’ll have access to the content, trainings, tool, and videos in your member’s area within MV. The Google docs, specifically, are set to automatically create a copy and save to your Google so you can customize your copy of the tool there.

You can utilize this tool again and again — use it now for your current offer but go back into your MV account to save a fresh copy when you’re ready to launch a new offer as well. 

How long to I have access to my purchase?
For the lifetime of the product. This is Sales Copy Shortcut 1.0 and I fully intend to revise and revamp the content as feedback comes in and ideas spark to make the copy builder even better. There will likely be a 2.0 version in the future, and you’ll always receive the updates and additions to the course if you purchase now. 
Am I committed to the membership if I take advantage of the 30 days free access?

No way. Of course, the hope is that you get so much value from access to me and the other women in the group that you’ll stick around for $47/month, but there is ZERO pressure to stay after your 30 days is up. 

What's the value of the membership bonus?

Honestly, I can’t put a number on that membership bonus. The unique membership experience gives you access to me for copy review and critique, to ask questions, to get feedback, for member calls, discounted strategy sessions… You can hire me to write your sales page for you ($$$) or you can try out the free access to the Copywriting Co-op for an incredible value. 

i have a product based business. Is this still for me?

This copy builder is designed to help you create a long form sales page, but yes ANY business — physical product, digital product, or service — can take these sales copy techniques and strategies and utilize them for what they’re selling. 

What is your refund policy?
My goal is for you to be satisfied. My goal is for you to come out of this product with KILLER SALES PAGE COPY that you are over-the-moon excited about and proud to put out into the world. If you dive into the product and within 14 days decide it’s just not the training for you, or that you learned nothing, reach out to lindsey@verityandco.com for a full refund.

Here’s the thing. I know this feels like a scary move. 

Maybe you’ve struggled with your sales copy in the past, and it feels like an uphill battle to ever conquer this skill on your own. 

But I also know that you are itching to launch that incredible offer you’ve been working on. You KNOW it will serve your audience and make a big difference in their life. You just don’t feel confident selling it, or knowing how to talk about it in a way that feels authentic, not salesy, and will share its true value. 

This is what Sales Copy Shortcut is for. To help you bust through your mindset barriers, find your creativity, and dig deep into the heart of “why” so you can share and sell with heart and service. 

 

Are you ready to finally write your easiest sales page yet?

Valued at $but get it today for only $37!

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