In the last episode, we talked about how important it is to have a strong brand message for your business, how it serves as the foundation for your marketing strategy, and why having a strong message is so important right now, perhaps more than it’s ever been. It’s noisy out there. Whether you’re listening to this in real time, April 2020, when there’s uncertainty about the economy, the state of the health system, how longterm jobs are going to be affected, and relationally, we may be feeling very empty, or whether you are listening to this a year down the road when we have finally recovered from the aftermath of this health crisis and things are feeling good again, your brand message is important. 

And no matter where your business is at, I’d love for you to take a good look at what your brand is talking about, the tone and voice of what you’re saying, and how it is being perceived by your audience.

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