Legacy is a hot topic in the world of entrepreneurship, but I want to take you back to the time when I first considered this idea. It really surfaced while working with a business mentor a couple of summers ago. I’m not even sure when the term legacy was even named in our conversations but the ideals were certainly present from the start: wanting to design work around my life (not the other way around), wanting to serve clients in a capacity that gave them incredible value and deliverables but that didn’t max out my own capacity, and forming relationships with those who valued the same core beliefs.
That sparked my desire to create something that was bigger than me. A legacy brand that serves with a desire to create tangible good. To turn a business into a rich brand that means something, a business used as a catalyst to serve. This is what the podcast seeks to uncover and I’m so glad you’re along for the ride.
Have you joined the discussion in The Legacy Entrepreneur Facebook group yet? You’re invited.