Hi, all! That’s me, a twenty-something girl from northern Wisconsin, raised along the shore of Lake Superior and now raising my young family the same way.

My favorite people in the world are my husband, Matt, and the two little men and one tiny girl who call us mommy and daddy. I juggle the amazing adventure and blessing of being a mom and running a small business, so I get the importance of prioritizing what needs to be done to move that income needle forward. 

You could say that I’ve always had my head in the entrepreneurial clouds. As a teen, I dabbled in raising chickens and teaching piano lessons to neighborhood children. The handful of jobs I held as a college student were for local small businesses/nonprofits—including a handful of years for a web design company—so my ties to “small” run deep.

Now I’m helping people like you make a go of succeeding small. Verity is a word meaning honesty and integrity, and my hope for this venture is to provide something refreshing and personal in the world of online design—committed to the success of my dreamers & shakers and being part of your support system, cheering you on the entire way.

Because your ambitions are so amazing.

Because your small business idea deserves to be validated and supported.

Because you deserve a support system to guide you through a rebrand, uplevel, shift, or pivot in business.

Because Verity & Co is me & you.



The first thing you’ll do is tell us all about your business, where the past, present, and future of your business is worth sharing and celebrating. Then, through thoughtful research and brand analysis, we’ll come up with an in-depth game plan to move forward. Depending on your project, this could include things like brand strategy and positioning, website purpose & hierarchy, getting to the heart of your ideal client, or visual direction through style board development.


Using the strategic information and inspiration we’ve put together, we’ll head to the drawing board and begin developing your custom concepts, all while keeping the overarching project vision in mind. Whether it’s branding, website design, or build-out, we’ll then collaboratively work back and forth to refine and finalize your initial concept. We’ll keep organized within a project management tool called Trello, and use that, plus the occasional phone chat, for primary communication during this phase.


Once everything is finalized and approved, you’ll receive all of the files and information needed to successfully launch your brand & website into the world and get visible. We’ll work together to announce the release of your creative project, celebrating the new phase of your business and elevating your impact through strategic launching. As with the first portions of the project, everything is done with your business in mind, your preferences respected and carried out, and collaboration being key to wrapping up the design build-out.

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