I’VE BEEN WRITING STORIES, PLAYS, PAPERS, AND NON-FICTION FOR AS LONG AS I CAN REMEMBER. IN FACT, I WAS THE LEADER OF THE CHRISTMAS PLAY THAT ALL MY YOUNGER COUSINS WERE *ENCOURAGED* TO PARTICIPATE IN ON CHRISTMAS EVE. ^_^
Hey, friend. You’re not alone if you feel terrified to write words for your brand.
You’re not alone if you feel intimidated, unqualified, skittish, or a severe case of that dreaded “blinking cursor” syndrome when you need to communicate the heartbeat of your business.
Words are hard, and when you are in the millions of details of your business, it can be hard to see the forest for the trees, so to speak.
It’s hard to know what your audience is going to resonate with so your copy can truly work FOR your brand. So it can cut through the noise in your industry, not just add to the cacophony of messages that bombard your ideal client.
My background is brand design and strategy + website design + copy that fit you like your favorite pair of jeans. Naturally, comfortably, and like it was custom made for you.
This gives me the unique position of knowing how to write for the web, how to create compelling messages that also look like they’re meant for the pages of a website, and how to take those core brand components — like mission, vision, and values — and use them to communicate a message that speaks to your people.
BUT WHO AM I AS A HUMAN BEING?
I was raised along the rural shore of Lake Superior, and now am raising my own little family along that same shoreline. The spousal unit, Matt, and the two little men and one tiny girl who call us mommy and daddy are my favorite people in the whole world.
I juggle the amazing adventure and blessing of being a homeschooling mom and owning a business. (If you want to see more of that in action, I tend to pop on Instagram Stories to chat about life –> @verityandco).
A LITTLE ABOUT MY NAME
Verity is a word meaning honesty and integrity. This is why I chose it to represent my business. (A fun, little backstory: when we were pregnant with our second baby, I was musing about a potential girl name and came across ‘Verity’. I had read about an adoption story where the parents gave their new daughter that very name, and it stuck. Then we had a second boy! The name Verity stayed in my mind for another season until this business was born).
My goal is to provide a service that is refreshing, personal, unexpected, and opportune in the world of brand messaging & copy.
Because Verity & Co is me & you.
She genuinely cares about her clients’ success and goes to great lengths to not only meet, but exceed their expectations. I cannot recommend Verity & Co. high enough!”
Lynne Raatz, Lynne Raatz Coaching & Consulting
And on top of all the great work Lindsey provides, you walk away feeling like you have a new friendship.”
Amber Sandberg, Mom Inspired Podcast
She communicates with you every step of the way and completes projects in a timely manner. Worth every cent and I would recommend her over and over.”
Tawnya Ridgewell, Dreamridge Photography