Website Redesign & Development: Wormewoole

Website Redesign & Development: Wormewoole

Since Verity mainly works with small business owners and entrepreneurs from across the country (and occasionally, the world!), it tickles me pink to have the chance to work locally & in person with lovely and ambitious entrepreneurs like my friend, Sara, of...
5 Mistakes You’re Making in Writing for Your Business

5 Mistakes You’re Making in Writing for Your Business

I feel like you either write confidently for your business, or you’re scared stiff and anxious that you’re doing it all wrong. Is there a middle ground? Maybe you’re on the road to confident business writing (yay!) or maybe you’re still in the camp of anxiety-inducing...
How to Write to Sound Like a Person (Not a Machine!)

How to Write to Sound Like a Person (Not a Machine!)

If you’re a solopreneur like me, you have your hands in #allthethings in your business. Business foundations, marketing and advertising, social media, product or service deliverables, copywriting, customer service and happiness, troubleshooting, and future growth...
Writing for the Web & 10 Tips for Creating User-Friendly Content

Writing for the Web & 10 Tips for Creating User-Friendly Content

Writing for the web and creating user-friendly content for today’s online business means ditching the formal business writing of the past for a brand voice that really connects with your audience, reaches the heart of their greatest need, and provides a solution to...
Giving Back In Business: Youngs In Haiti

Giving Back In Business: Youngs In Haiti

This story began when I followed a friend’s new Instagram shop, as she launched a shop selling thrifted activewear for families (shout out to Jeannie at @heartandtrail!). Jeannie, then, shared a post from her friend, who also runs her own Instagram shop selling...
What is Brand Messaging?

What is Brand Messaging?

There are just so. many. things. related to your business brand, right. There’s your logo and your colors and everything that makes up your brand visuals. Then there’s your website and your social media platforms which also visually represent your brand. But when it...

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