Have you ever been in a place in business feeling like you were called to make changes, but freaking out on the inside with the fear of the unknown should you choose to move forward? The fear of niching down is real. It’s a struggle at best, debilitating at...
Welcome, friends, to our adoption story: the beginning. People ask how the decision to adopt all got started for Matt and me, and the best way to describe it is this: it all came down to one cold night in January 2019 (after months of prayer and conversations and...
“January was a hard year, but we made it.” Have you seen that meme? I laughed when I read it as we said hello to February, but honestly… February feels like more of the same. Does it feel that way to you? I want to acknowledge you. Whether...
Full-service branding is a term that not all may be familiar with… essentially, because it’s something that coined for my big, signature, zenith offering that now defines what Verity is all about. Full-service is a lot of things and delivers a lot of value...
As your business grows, evolves, and changes throughout the seasons, the people you work with, the audience you serve, the way you show up for your clients and customers, and even the nature of your offers may change as well. Enter: the rebrand. I was a part of an...
There’s a problem going on. A very real dilemma. A dilemma of small businesses like yours and mine sounding like big box stores instead of like real people behind the brand. A problem with faking business—not in the sense of anything unethical but in the words we use...
If you’ve been in business for any length of time, you’ll have heard the phrase “rebrand” tossed around by small business owners worried that their brand visuals, purpose, or even their business name aren’t fitting for where they are in...
Guest post by Ashley Lipman What makes Facebook ads one of the top (if not the best) marketing strategies to use comes down to how easy it is to customize your ad and market it to your target audience. With over 2 billion members (and counting), Facebook ads gives you...
30 days from now, where could your business be with new branding visuals, website, and copy to speak to the heart of your audience? Picture me this: would you gain the recognition and visibility you are working for? Finally have the professional visuals and copy for...
Sleek, minimal, modern style meets professional childcare placement service. A match made in heaven if you ask me. Angie of Nanny Navigator came to me after seeing a friend’s rebrand and web design, needing the same for her nanny placement service in Nashville....
I'm Lindsey, an entrepreneur, Lake Superior lover, word nerd, Jesus girl, wife and momma of 4 kiddos (3 bio and 1 through adoption), and obsessed with building a legacy life.
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