Copywriting vs content marketing — it’s a battle that rages on in the world of business. But instead of pitting copywriting and content marketing against one another (which is a common misconception), you’ll level up your marketing if you can...
Hiring a sales page copywriter might feel like going into the unknown (a la Elsa and Frozen, anyone?) While the process can be riddled with uncertainty, especially if you’ve never hired in this capacity before, a competent sales page copywriter is not just...
“Google, what’s a good website copywriting course?” Oh, the art of website copywriting… some love it, others hate it. If you’re in the “hate it” camp, well…you’re in good company. Many small business owners are...
Picture me this: you’re in the middle of drafting brand new copy for your website. Your Home page copy is great (those headlines, though *chef’s kiss*), your Services page is coming together with key marketing arguments on how your ideal client can benefit from what...
Welcome to This Is Legacy: Messaging, Marketing and Motherhood for Women Business Owners. The new name for this podcast…The new name for the facebook community…But the same values and purpose: to grow and cultivate legacy in our businesses and families....
How to Help Someone Who Is Hurting Have you ever walked alongside someone you love as they go through a terrible situation? The fact is: most of us have. It’s so difficult to know what to say and what to do help someone who is hurting. But it’s part of the...
You have core values for your business, whether you have taken the time to recognize them or not. Core values are deeply engrained, guiding principles and values that we hold which form the foundation for how we work and live. Core values are often passed down from...
We are often brought together by what unifies us, aren’t we. Our values in life, our faith and family, and what we hold dear and precious in our hearts is what brings us together. So has this idea of legacy in business and life and the companion idea of a...
Teresa Huff, a nonprofit strategist, started out her career as a special ed teacher and then transitioned to a work-from-home parent to create more flexibility for her family. In this episode, Teresa and I talk about how she built a business from home, how being a...
This is a special episode of the podcast! I’m actually interview by the launch strategist, Jamie Russell, who coached me on creating a successful digital product, Sales Copy Shortcut. Today we do a debrief of the digital product creation process and take an...
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