Giving Back In Business: Youngs In Haiti

Giving Back In Business: Youngs In Haiti

This story began when I followed a friend’s new Instagram shop, as she launched a shop selling thrifted activewear for families (shout out to Jeannie at @heartandtrail!). Jeannie, then, shared a post from her friend, who also runs her own Instagram shop selling...
What is Brand Messaging?

What is Brand Messaging?

There are just so. many. things. related to your business brand, right. There’s your logo and your colors and everything that makes up your brand visuals. Then there’s your website and your social media platforms which also visually represent your brand. But when it...
Two Steps to a Killer Elevator Pitch

Two Steps to a Killer Elevator Pitch

Have you ever been stumped on how to quickly and succinctly describe who you are and what you do as a small business owner? That, my friend, is called an elevator pitch, because you need to have a way to share your business to the everyday person that is quick and...
Web Development & Copywriting: KidEssence

Web Development & Copywriting: KidEssence

When the mission of a small business lines up with values I appreciate personally, especially when that project includes web development & copywriting–digging to the heart of their business and conveying those values in their brand voice–it makes for a...
You Can Be Confident In Your Writing

You Can Be Confident In Your Writing

Once upon a time, there was a dialogue online (well, really, it was only a few days ago) that caught my attention. I don’t even remember what Facebook group I saw it in or in what context it was being asked, but the question was: is confidence naturally a part...
The Great Big (Re)Launch Giveaway

The Great Big (Re)Launch Giveaway

Celebrating the relaunch of megangarwood.com by giving you the chance to win over $1K worth of sweet, sweet prizes. I’m thrilled to be a part of this amazing re-launch for my friend Megan Garwood, a smart-as-a-whip and kind-as-they-come web developer and coder...
A Mompreneur Story & the Inside Scoop for Summer 2017

A Mompreneur Story & the Inside Scoop for Summer 2017

Hey, my friends! I don’t know about you, but it’s always fun to me to get a little sneak peek into the lives of my favorite people and their businesses (and it’s been like a year–back when I was pregnant with my daughter–since I did one...
Brand & Web Design: Tennessee Family Doulas

Brand & Web Design: Tennessee Family Doulas

Allow me the pleasure of introducing you to the lovely Tanya and the brand new Tennessee Family Doulas website. This wonderful lady and her growing doula agency outgrew her previous name, her previous branding, her previous website, and even her previous business...
What is copy, and why you need it for your small business

What is copy, and why you need it for your small business

I see you, friend. You’re getting your business idea out of your head, onto paper, and off the ground. You’re overwhelmed with #allthethings, and the abundance of terms is literally making your head spin. For one: what is COPY, anyway, and why on earth is...
Meg Mosher Photography: Family & Lifestyle Photographer

Meg Mosher Photography: Family & Lifestyle Photographer

Today I am so very excited to announce the launch of the new brand and website for Meg Mosher Photography, a family & lifestyle photographer based in Albany, New York. As a lifestyle photographer, Meg brings a natural and relaxed element to her photography that...